What is TriBeCa?
TriBeCa isn’t a thing – it’s a place. It’s an attitude.
TriBeCa is a neighborhood in Lower Manhattan in New York City. The name is an acronym based on the words “Triangle Below Canal Street.” The area is one of the most fashionable areas of New York City – home to many celebrities including Robert DeNiro, Scarlett Johansson and Gweneth Paltrow. Shear Passion at TriBeCa is about making you look your most fashionable – just like the TriBeCa area of New York City